SKIMS BFCM Email Breakdown

When it comes to BFCM, SKIMS runs like a well-oiled machine. Their marketing + ops teams are perfectly in sync, pushing out 20–30 emails a month leading into the holidays. Promotions kick off as early as late October, giving them weeks to warm up their list.

They’re masters at using collabs, gifting, and limited-edition holiday drops to drive urgency and FOMO. Every send feels intentional whether it’s a product spotlight, waitlist teaser, or gifting reminder and the consistency keeps them top of mind all season long.

Check out the whole breakdown below.

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Video Analysis

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