Pop Mart Email Breakdown

Pop Mart is pulling in over $400M a year and unless you’re deep in the collectible toy scene, you might not have heard of them.

But with over 15 million monthly site visits, celebrity fans like Kim Kardashian, Rihanna, and David Beckham, and a cult following around characters like Labubu, they’ve turned blind-box vinyl toys into a global phenomenon.

In this breakdown, we dig into how Popmart builds hype with limited drops and scarcity-driven email templates (down to exact unit counts and timed bonuses).

If you’re curious how a niche toy brand scaled into a $400M machine, powered by drops, characters like Labubu, and sharp lifecycle marketing, this one’s worth a scroll.

Click on the images to access.

Video Analysis

Email Swipe File