Misfits vs. Barebells Email Breakdown

Misfits vs. Barebells: two brands selling a very similar product, but taking completely different approaches to marketing it. In this breakdown, we compare their email marketing and look at how they use design, product presentation, messaging, and value propositions to influence customers.

The biggest lesson? Don’t just tell customers what your product is, instead show them why they should want it. We break down exactly how Misfits does this well and where Barebells has room to improve.

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Video Analysis

Email Swipe File