Laneige BFCM Email Breakdown

When a brand nails its Email Design System, you can spot their emails instantly — even before reading a word. That’s exactly what Laneige has achieved. Their campaigns show what happens when design, psychology, and process all click: color used as storytelling (pastels for spring renewal, vibrant pinks for summer energy, deep blues for night care), modular layouts that keep every send consistent yet flexible, and a campaign rhythm that feels reliable without ever getting repetitive. It’s proof that consistency doesn’t kill creativity, it unlocks it.

Check out Laneige's full email swipe file and as a bonus, our Email Design Playbook below.

Click on the images to access.

Email Swipe File

BONUS: Email Design System SOP