Huda Beauty Email Breakdown

Huda Kattan built a billion-dollar brand… then bought it back. Now that she’s back in full control of Huda Beauty, her email strategy is sharper than ever and absolutely worth studying.

In this breakdown, we dive into how Huda Beauty blends value-driven content with a smart cadence, leans into referrals and gifting like a pro, and even uses clever email formats (like their “Product 1 vs Product 2” comparison) to guide customer decisions.

We also unpack why yet another billion-dollar brand is running on Klaviyo and how they’re using it to punch above their weight.

If you want to see how a modern beauty brand markets like a tech company, this one's for you.

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Video Analysis

Campaign Benchmark Analysis

Email Swipe File