Dr. Squatch Email Breakdown

Dr. Squatch just got scooped up by Unilever for $1.5B and it’s not hard to see why. With a tone that’s cheeky and irreverent (think Liquid Death, but for soap), they’ve turned men’s hygiene into something people actually want to talk about.

In this breakdown, we’re diving into how Dr. Squatch built a brand that’s as fun as it is effective. From limited-edition drops and meme-worthy ads to a community that genuinely cares about their bar soap, they’ve nailed the mix of humor, hype, and timing. It’s bold and it works.

If you’re curious how a once-niche DTC brand turned natural soap into a billion-dollar business, this one’s worth a scroll.

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Video Analysis

Strategy Breakdown

Email Swipe File