Outsmart Competitors With Campaign Benchmarking
How to Outperform Your Competitors by Benchmarking Their Campaigns
If you’ve ever looked at a competitor’s email or SMS campaign and thought, “How are they doing so well?”, you’re not alone. Most brands are stuck guessing what works, sending campaigns into the void, and losing ground. The smarter way? Study what’s already working and then do it better.
Many teams focus on creating “better” campaigns from scratch. They tweak subject lines, test layouts, and run promotions but without context, they’re guessing. Meanwhile, competitors are quietly capturing revenue with proven strategies.
By benchmarking, you stop guessing and start seeing the landscape clearly. You can find gaps your competitors are ignoring and act fast.
Click here to find our Campaign Benchmarking Index Template. You can also find an example of a beverage market CBI here.
Rank Competitors by Size
Using our guide, you can find out which brands are dominating your category and which ones are worth watching. Example: In the wellness space, one mid-tier brand was sending three emails a week while a competitor sent one but their engagement was far higher. Benchmarking highlights these differences instantly.
Score Email Campaigns Across 25+ Signals
From cadence to offers, subject lines to visuals, you will be able quantify what’s working.
Example: We discovered one brand’s “win-back” email sequence drove 15% more revenue than a similar competitor sequence.
Track SMS Strategy & Tech Stack
Beyond email, you can see competitor SMS flows and which platforms power their campaigns.
Identify gaps – Compare your campaigns to top competitors and see what’s missing.
Borrow frameworks – Don’t copy, but take proven structures and adapt them.
Optimize cadence – Adjust frequency based on what’s working in your category.
Leverage tech wisely – Use automation tools and integrations to replicate high-performing flows.
Is benchmarking legal?
Yes. We only analyze publicly available campaigns, emails, and observable flows. It’s about insight, not copying.
How often should I benchmark competitors?
Quarterly is a good start, but top-performing brands monitor competitors continuously to stay ahead.
Can benchmarking work for any industry?
Absolutely. Whether you’re in beauty, wellness, DTC beverages, or lifestyle products, understanding competitors’ campaigns helps you refine your own strategy.
Ready to Take Action?
Stop guessing and start winning. With our Campaign Benchmarking Tool, you can uncover the gaps your competitors are leaving behind and turn those insights into revenue.
Book a strategy session with FlowCandy, download our benchmarking resource, or explore other guides on our site to start outperforming your competition, without having to reinvent the wheel.
