Color Wow Email Breakdown

Color Wow is a total email marketing machine.

I hadn’t paid much attention to them before, but the deeper I looked, the more impressed I got. Over 50 campaigns in a month and a founder-led story that gives the brand real substance.

Their emails are promo-heavy (70%+), but incredibly well executed, packed with product education, social proof, and smart creative. Honestly, it’s one of the most dialed-in CRM setups I’ve seen from a beauty brand.

This is a masterclass in how to scale a brand to hundreds of millions and get acquired by L’Oréal, all with email as a core growth driver.

If you’re curious how Color Wow does it, this benchmark is worth the scroll.

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