Charlotte Tilbury Email Breakdown

Most brands are scared to send more than a couple emails a week but Charlotte Tilbury sends 25–35 emails a month and built a $1B+ brand doing it. We broke down their entire email strategy to understand how they balance high volume without fatiguing their list, from constant creative rotation and smart promotional framing to disciplined campaign timing. The takeaway? It’s not about sending less, it’s about building a system where every email has a purpose.

This is one breakdown you don't want to miss.

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Video Analysis

Email Swipe File