Bryan Johnson Blueprint Breakdown

Bryan Johnson didn’t just raise $60M+ to reverse his age; he built a masterclass in how founder-led brands should actually talk to their customers. While everyone else is shouting about discounts, Blueprint is winning with a "less is more" approach with only about 11% of their emails are promotional, while the rest focus on some of the best educational content in the game.

By combining a top-tier tech stack (Shopify, Klaviyo, Attentive) with clean DTC creative and genuine scarcity, they’ve turned a complex health protocol into a high-speed production line.

If you’re running a brand that relies on building trust and teaching your audience, this breakdown is the ultimate roadmap for moving from "creative chaos" to a system that actually scales.

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Video Analysis

Funnel Breakdown