Yeti Funnel Breakdown

YETI started with one goal: build a cooler that could handle anything. Since 2006, that mission has turned into a full-blown lifestyle brand with a loyal fanbase and a growing presence in the outdoor space.

Today, YETI is known just as much for its drinkware as its rugged coolers. Its product lineup is focused and designed to fit seamlessly into the lives of adventurers, weekend warriors, and everyday coffee drinkers alike.

What sets them apart is how they sell. With a strong direct-to-consumer business alongside wholesale partnerships, YETI has found the right balance between reach and control. And they’re doing it all with a surprisingly lean team.

Sales stay strong all year, not just during the holidays. They've also been expanding with a couple of recent acquisitions that point to even more growth ahead.

We’ve broken it all down for you. Check out their entire funnel below.

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Video Analysis

Yeti Playbook

Funnel Breakdown

Website Audit

Email Swipe File