A clean list is a healthy list! Keeping up with removing inactive subscribers is a chore, but with a quality sunset flow, you’re able to put those that are falling off through a flow as a last chance before adding them to a list to be removed from Klaviyo. The two email variation only sends one follow up email. The brand will still need to delete users or get our “List Cleaning” add on to have it done by us.
This flow, typically referred to as a “Welcome Series” has the first SMS messages that new list members will see after signing up with their phone number. They are typically brought in through either a popup or embedded form that contains an offer or incentive in the CTA as well as consent to collect their mobile numbers. In this series, our goal is to deliver on that offer and to start educating the customer on the brand and products. The three SMS variation focuses more on driving the initial purchase with the offered coupon or incentive. The second and third SMS are position to remind the customer and give them their “last chance” to use the discount.