SMS Pre-Purchase New Subscriber Welcome Flow

This flow, typically referred to as a “Welcome Series” has the first SMS messages that new list members will see after signing up with their phone number. They are typically brought in through either a popup or embedded form that contains an offer or incentive in the CTA as well as consent to collect their mobile numbers. In this series, our goal is to deliver on that offer and to start educating the customer on the brand and products. The three SMS variation focuses more on driving the initial purchase with the offered coupon or incentive. The second and third SMS are position to remind the customer and give them their “last chance” to use the discount.


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Related Flows and Campaigns:

Influencer Rewards Flow (Gatsby)


The influencer rewards flow is a custom flow that uses the tool Gatsby, a tool that helps stores better communicate with customers & prospects who are also influencers. This flow rewards influencers after they mention the brand in their posts.

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SMS Customer Thank You (Post-Purchase) Flow


Engaging with new customers is a must if you plan on building a long-term relationship with them. The Post Purchase flow allows you to just that. It should not be confused with an Order Confirmation message (that is sent separately by your eCommerce platform) but is instead an opportunity to begin sharing brand and product information, providing helpful tips or FAQs, and to eventually upsell and cross-sell the customer on other products in your store.

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SMS Add Ons

Available as Add On

Using SMS messages in tandem with Klaviyo flows is ideal for stores looking to add a more dynamic element to their customer experience. SMS Add-Ons are a cost-efficient way to deploy SMS messages in any flow we build in Klaviyo. This is ideal for stores that have a mobile-heavy demographic or stores looking for additional touchpoints in their messaging to customers. Here is a cost breakdown for deploying SMS with us in Klaviyo depending on your package with us.

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