Customers that are issued a refund are at a pivotal moment in their customer journey. The refund flow allows you to engage with them to find out what went wrong with their order, express your appreciation and willingness to solve their problem, and to hopefully reactivate them as a customer.
// 4 Emails
Recover purchases where the customer left their email in checkout but did not order. The three email variation sends an initial reminder as the first email, before offering a time sensitive discount coupon to use on the purchase in the second email. There is one follow up email the initial coupon send to remind the customer to use it before it expires. The flow automatically removes any customers that make a purchase during the email sequence to avoid excess email fatigue. descriptions once the FC Menu page is finished.