This Abandon Checkout Flow is specifically tailored to a single product in your store. Our goal here is to get deliver highly detailed information about the product to boost the conversion rate of this product. It is best used on a best seller or high ticket item. The sequence of six emails is a mixture of nurture type content (information, social proof, and benefits) mixed with special offers and time sensitive reminders.
This flow, typically referred to as a “Welcome Series” has the first SMS messages that new list members will see after signing up with their phone number. They are typically brought in through either a popup or embedded form that contains an offer or incentive in the CTA as well as consent to collect their mobile numbers. In this series, our goal is to deliver on that offer and to start educating the customer on the brand and products. The three SMS variation focuses more on driving the initial purchase with the offered coupon or incentive. The second and third SMS are position to remind the customer and give them their “last chance” to use the discount.