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Pre-Purchase New Subscriber Flow

This flow, typically referred to as a “Welcome Series” are the first emails that new list members will see after signing up. They are typically brought in through either a popup or embedded form that contains an offer or incentive in the CTA. In this series our goal is to deliver on that offer and to start educating the customer on the brand and products. The three email variation focuses more on driving the intial purchase with the offered coupon or incentive. The second and third emails are position to remind the customer and give them their “last chance” to use the discount.

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Related Flows and Campaigns:

Monthly SMS Campaigns

Purchase

Monthly SMS Campaigns allow you to have a consistent schedule of SMS messages reach your customers to keep them engaged with your brand. This is great for stores whose demographic has a tendency to purchase via their mobile devices or who are looking to add another dynamic to their marketing calendar. We typically send 5 or 6 SMS campaigns per month but we carefully monitor the results to ensure we don’t fatigue the list.

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Influencer Rewards Flow (Gatsby)

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The influencer rewards flow is a custom flow that uses the tool Gatsby, a tool that helps stores better communicate with customers & prospects who are also influencers. This flow rewards influencers after they mention the brand in their posts.

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Monthly Email Optimization

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Once all possible flows have been deployed on a store, the next best way to enhance the customer journey and increase conversions is to consistently deploy high-impact tests on critical aspects of the email. The Monthly Email Optimization Package allows stores to deploy tests on their email which includes tests on design, copy, subject lines, offers etc. This is ideal for stores looking to dive deep into their email metrics and work with us to deploy hypotheses and experiments that will have an impact on their store. Here is everything you get in the email optimization package:

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