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Pre-Purchase New Subscriber Flow

This flow, typically referred to as a “Welcome Series” are the first emails that new list members will see after signing up. They are typically brought in through either a popup or embedded form that contains an offer or incentive in the CTA. In this series our goal is to deliver on that offer and to start educating the customer on the brand and products. The five email variation works to both drive customers to the purchase and to indoctrinate customers using social proof and product information.

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Related Flows and Campaigns:

Abandon Checkout Flow

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Recover purchases where the customer left their email in checkout but did not order. The three email variation sends an initial reminder as the first email, before offering a time sensitive discount coupon to use on the purchase in the second email. There is one follow up email the initial coupon send to remind the customer to use it before it expires. The flow automatically removes any customers that make a purchase during the email sequence to avoid excess email fatigue. descriptions once the FC Menu page is finished.

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SMS Add Ons

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Using SMS messages in tandem with Klaviyo flows is ideal for stores looking to add a more dynamic element to their customer experience. SMS Add-Ons are a cost-efficient way to deploy SMS messages in any flow we build in Klaviyo. This is ideal for stores that have a mobile-heavy demographic or stores looking for additional touchpoints in their messaging to customers. Here is a cost breakdown for deploying SMS with us in Klaviyo depending on your package with us.

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Monthly SMS Campaigns

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Monthly SMS Campaigns allow you to have a consistent schedule of SMS messages reach your customers to keep them engaged with your brand. This is great for stores whose demographic has a tendency to purchase via their mobile devices or who are looking to add another dynamic to their marketing calendar. We typically send 5 or 6 SMS campaigns per month but we carefully monitor the results to ensure we don’t fatigue the list.

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