This flow, typically referred to as a “Welcome Series” are the first emails that new list members will see after signing up. They are typically brought in through either a popup or embedded form that contains an offer or incentive in the CTA. In this series our goal is to deliver on that offer and to start educating the customer on the brand and products. The five email variation works to both drive customers to the purchase and to indoctrinate customers using social proof and product information.
Recover purchases where the customer left their email in checkout but did not order. The three email variation sends an initial reminder as the first email, before offering a time sensitive discount coupon to use on the purchase in the second email. There is one follow up email the initial coupon send to remind the customer to use it before it expires. The flow automatically removes any customers that make a purchase during the email sequence to avoid excess email fatigue. descriptions once the FC Menu page is finished.