Specifically for new customers, this flow can be styled as a “message from the founder” or any other first time engagement with a new customer to express thanks for them trying your products out. This is different from the Post Purchase as it is focused on just brand building and pushing store values.
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The Micro-Influencer Outreach flow is a flow that leverages Gatsby, a 3rd party app that helps stores connect with influencers better. Through Gatsby, stores can capture influencer handles in their sign-up forms and then encourage & reward them when they mention their store.