Specifically for new customers, this flow can be styled as a “message from the founder” or any other first time engagement with a new customer to express thanks for them trying your products out. This is different from the Post Purchase as it is focused on just brand building and pushing store values.
This flow, typically referred to as a “Welcome Series” has the first SMS messages that new list members will see after signing up with their phone number. They are typically brought in through either a popup or embedded form that contains an offer or incentive in the CTA as well as consent to collect their mobile numbers. In this series, our goal is to deliver on that offer and to start educating the customer on the brand and products. The three SMS variation focuses more on driving the initial purchase with the offered coupon or incentive. The second and third SMS are position to remind the customer and give them their “last chance” to use the discount.