The influencer rewards flow is a custom flow that uses the tool Gatsby, a tool that helps stores better communicate with customers & prospects who are also influencers. This flow rewards influencers after they mention the brand in their posts.
Engaging with new customers is a must if you plan on building a long-term relationship with them. The Post Purchase flow allows you to just that. It should not be confused with an Order Confirmation message (that is sent separately by your eCommerce platform) but is instead an opportunity to begin sharing brand and product information, providing helpful tips or FAQs, and to eventually upsell and cross-sell the customer on other products in your store.