If you’re collecting your customers birthdays, you should be reaching out to them on their special day and giving your own gift. A discount or special offer for their birthday is contained in the first email, then a follow up for them to use it. Typically, if you are not already collecting birthdays, a new popup will need to be implemented along with this flow.
Monthly SMS Campaigns allow you to have a consistent schedule of SMS messages reach your customers to keep them engaged with your brand. This is great for stores whose demographic has a tendency to purchase via their mobile devices or who are looking to add another dynamic to their marketing calendar. We typically send 5 or 6 SMS campaigns per month but we carefully monitor the results to ensure we don’t fatigue the list.