Purchase

Happy Birthday Flow

If you’re collecting your customers birthdays, you should be reaching out to them on their special day and giving your own gift. A discount or special offer for their birthday is contained in the first email, then a follow up for them to use it. Typically, if you are not already collecting birthdays, a new popup will need to be implemented along with this flow.

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Related Flows and Campaigns:

Foundational SMS

Purchase

Recover purchases where the customer left their email in checkout but did not order. The three email variation sends an initial reminder as the first email, before offering a time sensitive discount coupon to use on the purchase in the second email. There is one follow up email the initial coupon send to remind the customer to use it before it expires. The flow automatically removes any customers that make a purchase during the email sequence to avoid excess email fatigue. descriptions once the FC Menu page is finished.

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SMS Abandoned Checkout Flow

Purchase

Recover purchases where the customer left their number in the checkout but did not order. The three SMS variation sends an initial reminder as the first SMS, before offering a time-sensitive discount coupon to use on the purchase in the second SMS. There is one follow-up SMS when the initial coupon send to remind the customer to use it before it expires. The flow automatically removes any customers that make a purchase during the SMS sequence to avoid excess SMS fatigue.

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SMS Browse Abandonment Flow

Purchase

Engage with customers that view a product but then don’t go into the cart, checkout, and purchase. The three SMS variation starts with an initial reminder of the product the customer was viewing, then offers a discount for customers that didn’t purchase in a second SMS. Finally, the third SMS is a follow-up to those that do not use the coupon. Stores must have a script installed on their site for this to work so that “Viewed Product” events are being passed to Klaviyo. Also once the script is installed, this flow will only trigger customers/prospects where you already have their SMS.

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