Trigger goes here

Browse the FlowCandy Menu...​

Abandon Checkout Flow

Recover purchases where the customer left their email in checkout but did not order. The three email variation sends an initial reminder as the first email, before offering a time sensitive discount coupon to use on the purchase in the second email. There is one follow up email the initial coupon send to remind the customer to use it before it expires. The flow automatically removes any customers that make a purchase during the email sequence to avoid excess email fatigue. descriptions once the FC Menu page is finished.

Read More »

Pre-Purchase New Subscriber Flow

This flow, typically referred to as a “Welcome Series” are the first emails that new list members will see after signing up. They are typically brought in through either a popup or embedded form that contains an offer or incentive in the CTA. In this series our goal is to deliver on that offer and to start educating the customer on the brand and products. The three email variation focuses more on driving the intial purchase with the offered coupon or incentive. The second and third emails are position to remind the customer and give them their “last chance” to use the discount.

Read More »

Abandon Checkout Flow

Recover purchases where the customer left their email in checkout but did not order. The three email variation sends an initial reminder as the first email, before offering a time sensitive discount coupon to use on the purchase in the second email. There is one follow up email the initial coupon send to remind the customer to use it before it expires. The flow automatically removes any customers that make a purchase during the email sequence to avoid excess email fatigue. descriptions once the FC Menu page is finished.

Read More »

Abandon Checkout Flow

Recover purchases where the customer left their email in checkout but did not order. The six email variation sends two reminder emails before offering the customer a discount on their puchase. In the third email a discount code is given and a second “last chance” email is sent after that. Finally if the customer still hasn’t purchased, a second offer, usually accompanied by social proof, is sent along with it’s own follow up. The flow automatically removes any customers that make a purchase during the email sequence to avoid excess email fatigue.

Read More »

Browse Abandonment Flow

Engage with customers that view a product but then don’t go into the cart, checkout, and purchase. The two email variation imediately offers a discount for the customer to use on the a purchase in the store, then sends a follow up to those that do not use the coupon. Stores must have a script installed on their site for this to work so that “Viewed Product” events are being passed to Klaviyo. Also once the script is installed, this flow will only trigger customer/prospects where you already have their email.

Read More »

New Product Launch Campaign

When launching a new product best practices are to preview the upcoming addition to the store with an email series, then to send multiple campaigns around the actual drop of the product. We can create single emails or a series that will drive interest in the new product – in the case of a series, pricing is per email.

Read More »

Abandon Checkout Flow

Recover purchases where the customer left their email in checkout but did not order. The three email variation sends an initial reminder as the first email, before offering a time sensitive discount coupon to use on the purchase in the second email. There is one follow up email the initial coupon send to remind the customer to use it before it expires. The flow automatically removes any customers that make a purchase during the email sequence to avoid excess email fatigue. descriptions once the FC Menu page is finished.

Read More »

Pre-Purchase New Subscriber Flow

This flow, typically referred to as a “Welcome Series” are the first emails that new list members will see after signing up. They are typically brought in through either a popup or embedded form that contains an offer or incentive in the CTA. In this series our goal is to deliver on that offer and to start educating the customer on the brand and products. The three email variation focuses more on driving the intial purchase with the offered coupon or incentive. The second and third emails are position to remind the customer and give them their “last chance” to use the discount.

Read More »

Abandon Checkout Flow

Recover purchases where the customer left their email in checkout but did not order. The three email variation sends an initial reminder as the first email, before offering a time sensitive discount coupon to use on the purchase in the second email. There is one follow up email the initial coupon send to remind the customer to use it before it expires. The flow automatically removes any customers that make a purchase during the email sequence to avoid excess email fatigue. descriptions once the FC Menu page is finished.

Read More »

Abandon Checkout Flow

Recover purchases where the customer left their email in checkout but did not order. The six email variation sends two reminder emails before offering the customer a discount on their puchase. In the third email a discount code is given and a second “last chance” email is sent after that. Finally if the customer still hasn’t purchased, a second offer, usually accompanied by social proof, is sent along with it’s own follow up. The flow automatically removes any customers that make a purchase during the email sequence to avoid excess email fatigue.

Read More »

Browse Abandonment Flow

Engage with customers that view a product but then don’t go into the cart, checkout, and purchase. The two email variation imediately offers a discount for the customer to use on the a purchase in the store, then sends a follow up to those that do not use the coupon. Stores must have a script installed on their site for this to work so that “Viewed Product” events are being passed to Klaviyo. Also once the script is installed, this flow will only trigger customer/prospects where you already have their email.

Read More »

Post Purchase Flow

Engaging with new customers is a must if you plan on building a long term relationship with them. The Post Purchase flow allows you to just that. It should not be confused with an Order Confirmation email (that is sent separately by your ecommerce platform), but is instead an opportunity to begin sharing brand and product information, providing helpful tips or FAQs, and to eventually upsell and cross sell the customer on other products in your store.

Read More »

Bounce Back Flow

Reach out to first time customers immediately after their purchase. Provide an offer while they are already at the highest level of buyer intent. The second email follows up to give them a “last chance” to use the coupon.

Read More »

Winback Flow

Engage with customers that have already made a purchase with you, but have not purchased in the last 60+ days. Initially send a “we miss you” style message trying to get them back into the store, and follow up with any that don’t make a purchase as a second email. Finally, provide the customers with a special offer in the third email and use the fourth email to follow up with anyone that didn’t use the coupon.

Read More »

Subscription Upsell Flow

For stores with subscription packages, engage customers that have already purchased your product but are reaching their lapse period. Instead of sending a traditional “replenishment” email, the Subscription Upsell targets these customers as candidates for a subscription. The flow focuses on the benefits of starting a subscription and the regular savings they will collect.

Read More »

Subscription Churn Reduction Flow

A custom flow built using the tool ChurnBuster that helps recover failed subscription payments. When a customers payment fails we’re able to put them into a flow that encourages them to update their payment information and resume their subscription.

Read More »

Winback Flow

Engage with customers that have already made a purchase with you, but have not purchased in the last 60+ days. Provide the customers with a special offer and use the second email to follow up with anyone that didn’t use the coupon.

Read More »

OCU Abandon Checkout Flow

A custom abandon checkout flow if you use legacy OCU “One Click Upsell” Checkout. Normally a clone of your existing abandon checkout flow (the offer and function is the same) with new logic to fire on the abandonment of an OCU checkout.

Read More »

New Customer Thank You Flow

Specifically for new customers, this flow can be styled as a “message from the founder” or any other first time engagement with a new customer to express thanks for them trying your products out. This is different from the Post Purchase as it is focused on just brand building and pushing store values.

Read More »

Happy Birthday Flow

If you’re collecting your customers birthdays, you should be reaching out to them on their special day and giving your own gift. A discount or special offer for their birthday is contained in the first email, then a follow up for them to use it. Typically, if you are not already collecting birthdays, a new popup will need to be implemented along with this flow.

Read More »

Refund Flow

Customers that are issued a refund are at a pivotal moment in their customer journey. The refund flow allows you to engage with them to find out what went wrong with their order, express your appreciation and willingness to solve their problem, and to hopefully reactivate them as a customer.

Read More »

First Purchase Anniversary Flow

Engage with customers on the anniversary of their first purchase with you. Can either be triggered to send 6 months after the first purchase, or one year. Includes two follow up emails to encourage the user to use the anniversary gift provided in the first email.

Read More »

Review Request Flow

After a customer purchases from your site, it’s always a good idea to send a timely review request. This can be done through Klaviyo or through a third party app (Yotpo, Stamped.io, etc.). It is also possible to extend this flow and add an incentive for leaving a review.

Read More »

Sunset Flow

A clean list is a healthy list! Keeping up with removing inactive subscribers is a chore, but with a quality sunset flow, you’re able to put those that are falling off through a flow as a last chance before adding them to a list to be removed from Klaviyo. The three email variation sends two follow up emails. The brand will still need to delete users or get our “List Cleaning” add on to have it done by us.

Read More »

Collection Specific Post Purchase Flow

Slightly more broad than the Product Specific Post Purchase Flow, the Collection Specific Post Purchase covers an entire collection or group of products instead of just one individual product. Best for a group of related products that are all highly specialized or have extra information that is needed in the purchasing process.

Read More »

Product Specific Abandon Checkout Flow

This Abandon Checkout Flow is specifically tailored to a single product in your store. Our goal here is to get deliver highly detailed information about the product to boost the conversion rate of this product. It is best used on a best seller or high ticket item. The sequence of six emails is a mixture of nurture type content (information, social proof, and benefits) mixed with special offers and time sensitive reminders.

Read More »

Product Specific Post Purchase Flow

In the Product Specific Post Purchase Flow, we engage with your customers that have just purchased a specific item from your store. Typically items that warrant a Product Specific Post Purchase are either high ticket, highly specialized, or require instructions on use. They are also a good way to engage customers on a particular reusable item that you have in the store. At the end of the flow it is also possible to include cross sells and upsells for related items, accessories, or alternative items on the store.

Read More »

Product Specific Browse Abandonment Flow

More granular than the normal Browse Abandonment Flow, the Product Specific Browse Abandonment engages with customers that are viewing a product that you deem to be one of your best sellers or one that might need extra information or a more engagement in the buying process.

Read More »

Post Purchase Upsell Retargeting Flow

If you are offering Post Purchase Upsells using a third party app (OCU, Carthook, etc.) and want to follow up with customers that did not take the upsells, this flow allows you to engage with those customers and provide alternative offers.

Read More »

Product Specific Added To Cart Abandonment Flow

This custom Added to Cart flow allows you to engage with customers that have added a specific product to their cart but have not purchased. As with the other Product Specific flows, it is generally worth investing in this flow for products that are either your best sellers or high ticket items.

Read More »

New Product Launch Campaign

When launching a new product best practices are to preview the upcoming addition to the store with an email series, then to send multiple campaigns around the actual drop of the product. We can create single emails or a series that will drive interest in the new product – in the case of a series, pricing is per email.

Read More »

Content Campaign

Content campaigns focus on delivering value to your email subscribers without pushing a sale or other promotion. The goal here is to build brand expertise by sharing a relevant piece of content from your blog, social media, industry publication, etc.

Read More »

Winback Promotion Campaign

The Winback campaign is used for stores that don’t already have a Winback Flow. Starting as a campaign, the ultimate goal is to see some great revenue come in from the campaigns, then to turn the campaigns into a flow that sends automatically as people enter the segment.

Read More »

Promotional Campaign

Promotional campaigns are the typical sale campaigns that you would send to customers on various holidays or for internal events that the store is having. These can be built out into a series of campaigns that focus around one sale, holiday, or event. Pricing is based per email in the case of creating a series.

Read More »

Replenishment Campaign

With consumable products that have a lapse period, it is always good to remind customers what their repurchase options are. The Replenishment campaign allows you to do just that!

Read More »

Back in Stock Campaign

You can use a Back in Stock campaign to make up for not having a Back in Stock flow that works automatically. Usually better for stores that don’t typically go out of stock and only need to send an email like this every once in a while.

Read More »