An FAQ campaign is most useful for updates on the products or product line. If there are frequently asked questions or a change in how the products are made, distributed, etc. this is a great way to engage with customers and give them the latest news about your store.
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The influencer rewards flow is a custom flow that uses the tool Gatsby, a tool that helps stores better communicate with customers & prospects who are also influencers. This flow rewards influencers after they mention the brand in their posts.