Slightly more broad than the Product Specific Post Purchase Flow, the Collection Specific Post Purchase covers an entire collection or group of products instead of just one individual product. Best for a group of related products that are all highly specialized or have extra information that is needed in the purchasing process.
// 3 Emails
This flow, typically referred to as a “Welcome Series” are the first emails that new list members will see after signing up. They are typically brought in through either a popup or embedded form that contains an offer or incentive in the CTA. In this series our goal is to deliver on that offer and to start educating the customer on the brand and products. The three email variation focuses more on driving the intial purchase with the offered coupon or incentive. The second and third emails are position to remind the customer and give them their “last chance” to use the discount.