Slightly more broad than the Product Specific Post Purchase Flow, the Collection Specific Post Purchase covers an entire collection or group of products instead of just one individual product. Best for a group of related products that are all highly specialized or have extra information that is needed in the purchasing process.
Engage with customers that view a product but then don’t go into the cart, checkout, and purchase. The three SMS variation starts with an initial reminder of the product the customer was viewing, then offers a discount for customers that didn’t purchase in a second SMS. Finally, the third SMS is a follow-up to those that do not use the coupon. Stores must have a script installed on their site for this to work so that “Viewed Product” events are being passed to Klaviyo. Also once the script is installed, this flow will only trigger customers/prospects where you already have their SMS.