Slightly more broad than the Product Specific Post Purchase Flow, the Collection Specific Post Purchase covers an entire collection or group of products instead of just one individual product. Best for a group of related products that are all highly specialized or have extra information that is needed in the purchasing process.
This Abandon Checkout Flow is specifically tailored to a single product in your store. Our goal here is to get deliver highly detailed information about the product to boost the conversion rate of this product. It is best used on a best seller or high ticket item. The sequence of six emails is a mixture of nurture type content (information, social proof, and benefits) mixed with special offers and time sensitive reminders.
In the Product Specific Post Purchase Flow, we engage with your customers that have just purchased a specific item from your store. Typically items that warrant a Product Specific Post Purchase are either high ticket, highly specialized, or require instructions on use. They are also a good way to engage customers on a particular reusable item that you have in the store. At the end of the flow it is also possible to include cross sells and upsells for related items, accessories, or alternative items on the store.
More granular than the normal Browse Abandonment Flow, the Product Specific Browse Abandonment engages with customers that are viewing a product that you deem to be one of your best sellers or one that might need extra information or a more engagement in the buying process.
If you are offering Post Purchase Upsells using a third party app (OCU, Carthook, etc.) and want to follow up with customers that did not take the upsells, this flow allows you to engage with those customers and provide alternative offers.
This custom Added to Cart flow allows you to engage with customers that have added a specific product to their cart but have not purchased. As with the other Product Specific flows, it is generally worth investing in this flow for products that are either your best sellers or high ticket items.
The Product Specific Winback allows you to get more targeted with the winback opportunity that you send to customers that have not purchased recently. We are able to get more specific with the products and offers that we provide someone if we know what they have already purchased and are piggy backing off of that original transaction.