When launching a new product best practices are to preview the upcoming addition to the store with an email series, then to send multiple campaigns around the actual drop of the product. We can create single emails or a series that will drive interest in the new product – in the case of a series, pricing is per email.
Content campaigns focus on delivering value to your email subscribers without pushing a sale or other promotion. The goal here is to build brand expertise by sharing a relevant piece of content from your blog, social media, industry publication, etc.
The Winback campaign is used for stores that don’t already have a Winback Flow. Starting as a campaign, the ultimate goal is to see some great revenue come in from the campaigns, then to turn the campaigns into a flow that sends automatically as people enter the segment.
Promotional campaigns are the typical sale campaigns that you would send to customers on various holidays or for internal events that the store is having. These can be built out into a series of campaigns that focus around one sale, holiday, or event. Pricing is based per email in the case of creating a series.
With consumable products that have a lapse period, it is always good to remind customers what their repurchase options are. The Replenishment campaign allows you to do just that!
You can use a Back in Stock campaign to make up for not having a Back in Stock flow that works automatically. Usually better for stores that don’t typically go out of stock and only need to send an email like this every once in a while.
The goal of a survey campaign is to grab feedback from your customers by sending them a quiz or other survey questions to respond to. Customers can be incentivized with a reward for finishing the quiz or answering. It is also possible to expand this campaign out into a series with follow ups to hopefully receive more responses – in the case of a series, pricing is per email.
Gift campaigns are the most useful around smaller, more specific holidays such as Mother’s Day, Father’s Day, Valentine’s, etc. Here we encourage the purchase of products or gift cards for customers to give as gifts.
This campaign is very similar to our Product Specific Flow category. The goal is to focus in on one product or collection and create a “mini sales page” in the email to try to increase conversions of that individual product or product line.
An FAQ campaign is most useful for updates on the products or product line. If there are frequently asked questions or a change in how the products are made, distributed, etc. this is a great way to engage with customers and give them the latest news about your store.