Categories
All Foundational Flows

Abandon Checkout Flow

Recover purchases where the customer left their email in checkout but did not order. The four email variation sends an initial reminder as the first email, before offering a time sensitive discount coupon to use on the purchase in the second email. There are two follow up emails after the initial coupon send to remind the customer to use it before it expires. The flow automatically removes any customers that make a purchase during the email sequence to avoid excess email fatigue.

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All Foundational Flows

Pre-Purchase New Subscriber Flow

This flow, typically referred to as a “Welcome Series” are the first emails that new list members will see after signing up. They are typically brought in through either a popup or embedded form that contains an offer or incentive in the CTA. In this series our goal is to deliver on that offer and to start educating the customer on the brand and products. The three email variation focuses more on driving the intial purchase with the offered coupon or incentive. The second and third emails are position to remind the customer and give them their “last chance” to use the discount.

Categories
All Foundational Flows

Abandon Checkout Flow

Recover purchases where the customer left their email in checkout but did not order. The three email variation sends an initial reminder as the first email, before offering a time sensitive discount coupon to use on the purchase in the second email. There is one follow up email the initial coupon send to remind the customer to use it before it expires. The flow automatically removes any customers that make a purchase during the email sequence to avoid excess email fatigue.

Categories
All Foundational Flows

Abandon Checkout Flow

Recover purchases where the customer left their email in checkout but did not order. The six email variation sends two reminder emails before offering the customer a discount on their puchase. In the third email a discount code is given and a second “last chance” email is sent after that. Finally if the customer still hasn’t purchased, a second offer, usually accompanied by social proof, is sent along with it’s own follow up. The flow automatically removes any customers that make a purchase during the email sequence to avoid excess email fatigue.

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All Foundational Flows

Browse Abandonment Flow

Engage with customers that view a product but then don’t go into the cart, checkout, and purchase. The two email variation imediately offers a discount for the customer to use on the a purchase in the store, then sends a follow up to those that do not use the coupon. Stores must have a script installed on their site for this to work so that “Viewed Product” events are being passed to Klaviyo. Also once the script is installed, this flow will only trigger customer/prospects where you already have their email.

Categories
All Campaigns

New Product Launch Campaign

When launching a new product best practices are to preview the upcoming addition to the store with an email series, then to send multiple campaigns around the actual drop of the product. We can create single emails or a series that will drive interest in the new product – in the case of a series, pricing is per email.

Categories
All Nurture Flows

New Customer Thank You Flow

Specifically for new customers, this flow can be styled as a “message from the founder” or any other first time engagement with a new customer to express thanks for them trying your products out. This is different from the Post Purchase as it is focused on just brand building and pushing store values.

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All Foundational Flows

Post Purchase Flow

Engaging with new customers is a must if you plan on building a long term relationship with them. The Post Purchase flow allows you to just that. It should not be confused with an Order Confirmation email (that is sent separately by your ecommerce platform), but is instead an opportunity to begin sharing brand and product information, providing helpful tips or FAQs, and to eventually upsell and cross sell the customer on other products in your store.

Categories
All Advanced Purchase Flows

Bounce Back Flow

Reach out to first time customers immediately after their purchase. Provide an offer while they are already at the highest level of buyer intent. The second email follows up to give them a “last chance” to use the coupon.

Categories
All Advanced Purchase Flows

Winback Flow

Engage with customers that have already made a purchase with you, but have not purchased in the last 60+ days. Initially send a “we miss you” style message trying to get them back into the store, and follow up with any that don’t make a purchase as a second email. Finally, provide the customers with a special offer in the third email and use the fourth email to follow up with anyone that didn’t use the coupon.