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CAse study
NeruoQ
LifeSeasons, the maker of NeuroQ, has been dedicated to helping individuals live life to the fullest. NeuroQ is the doctor formulated brain care supplement targeting long-lasting brain health.
Partner since
September 2022
website
neuroq.com
solution provided
90 Day "Done For You" Flow Accelerator
Key Result
8 new flows in just 90 days
8
new flows in 90 days
Key Challenges
NeuroQ struggled with stagnating email revenue—they were in need of a full retention strategy overhaul. With FlowCandy’s help, NeuroQ turned the situation around building a complete end-to-end, personalized customer experience that uses smart segmentation and zero-party data to take back control of their customer journey.
Difficulty Segmenting Emails
NeuroQ is just one brand under the LifeSeasons umbrella. Tailoring unique customer journeys for each of their brands was a challenge for the team.
Inconsistent Creative
Getting one email right was doable. But getting each and every send to look and feel as authentic to the brand as possible seemed out of reach.
Our Approach
The 90 Day Flow Accelerator was a crash course in email marketing excellence for the NeuroQ team. In just 90 short days the team was able to codify the NeuroQ creative guidelines in their Email Design System, map out their unique customer journey using Flowmaps, and launch 8 brand new flows that looked and performed better than ever.
“To replace what FlowCandy was doing would have cost anywhere between $15 to $20,000 a month.”
Jake Winfield
NeuroQ, Director of Performance Marketing
Results
NeuroQ’s new flows began generating revenue even before the 90 Day Accelerator was complete. Thanks to their new email + SMS automations, NeuroQ saw their email marketing profitability skyrocket and achieved a 300% ROI on the Accelerator project.
Automated Sales
8 new flows covering pre-purchase to VIP ascension
Creative refresh
Executed a full copy and design refresh of all retention marketing touchpoints
8
New Flows
Zero-Party Data
NeuroQ was able to collect data on their best customers thanks to the opt-in form and quiz flow FlowCandy built for them.
90
Days to overhaul their email + SMS automations
6%
Lead Capture Rate
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Email Design System
Explore the FlowCandy Design Library and get inspired to elevate your emails and build your brand’s identity.
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