Engage with customers that view a product but then don’t go into the cart, checkout, and purchase. The two email variation imediately offers a discount for the customer to use on the a purchase in the store, then sends a follow up to those that do not use the coupon. Stores must have a script installed on their site for this to work so that “Viewed Product” events are being passed to Klaviyo. Also once the script is installed, this flow will only trigger customer/prospects where you already have their email.
Engaging with new customers is a must if you plan on building a long-term relationship with them. The Post Purchase flow allows you to just that. It should not be confused with an Order Confirmation message (that is sent separately by your eCommerce platform) but is instead an opportunity to begin sharing brand and product information, providing helpful tips or FAQs, and to eventually upsell and cross-sell the customer on other products in your store.