Reach out to first time customers immediately after their purchase. Provide an offer while they are already at the highest level of buyer intent. The second email follows up to give them a “last chance” to use the coupon.
Engage with customers that view a product but then don’t go into the cart, checkout, and purchase. The three SMS variation starts with an initial reminder of the product the customer was viewing, then offers a discount for customers that didn’t purchase in a second SMS. Finally, the third SMS is a follow-up to those that do not use the coupon. Stores must have a script installed on their site for this to work so that “Viewed Product” events are being passed to Klaviyo. Also once the script is installed, this flow will only trigger customers/prospects where you already have their SMS.