Recover purchases where the customer left their email in checkout but did not order. The six email variation sends two reminder emails before offering the customer a discount on their puchase. In the third email a discount code is given and a second “last chance” email is sent after that. Finally if the customer still hasn’t purchased, a second offer, usually accompanied by social proof, is sent along with it’s own follow up. The flow automatically removes any customers that make a purchase during the email sequence to avoid excess email fatigue.
This flow, typically referred to as a “Welcome Series” has the first SMS messages that new list members will see after signing up with their phone number. They are typically brought in through either a popup or embedded form that contains an offer or incentive in the CTA as well as consent to collect their mobile numbers. In this series, our goal is to deliver on that offer and to start educating the customer on the brand and products. The three SMS variation focuses more on driving the initial purchase with the offered coupon or incentive. The second and third SMS are position to remind the customer and give them their “last chance” to use the discount.