The goal of a survey campaign is to grab feedback from your customers by sending them a quiz or other survey questions to respond to. Customers can be incentivized with a reward for finishing the quiz or answering. It is also possible to expand this campaign out into a series with follow ups to hopefully receive more responses – in the case of a series, pricing is per email.
// 3 Emails
This flow, typically referred to as a “Welcome Series” are the first emails that new list members will see after signing up. They are typically brought in through either a popup or embedded form that contains an offer or incentive in the CTA. In this series our goal is to deliver on that offer and to start educating the customer on the brand and products. The three email variation focuses more on driving the intial purchase with the offered coupon or incentive. The second and third emails are position to remind the customer and give them their “last chance” to use the discount.