For stores with subscription packages, engage customers that have already purchased your product but are reaching their lapse period. Instead of sending a traditional “replenishment” email, the Subscription Upsell targets these customers as candidates for a subscription. The flow focuses on the benefits of starting a subscription and the regular savings they will collect.
// 3 Emails
This flow, typically referred to as a “Welcome Series” are the first emails that new list members will see after signing up. They are typically brought in through either a popup or embedded form that contains an offer or incentive in the CTA. In this series our goal is to deliver on that offer and to start educating the customer on the brand and products. The three email variation focuses more on driving the intial purchase with the offered coupon or incentive. The second and third emails are position to remind the customer and give them their “last chance” to use the discount.