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Product Specific Winback Flow

The Product Specific Winback allows you to get more targeted with the winback opportunity that you send to customers that have not purchased recently. We are able to get more specific with the products and offers that we provide someone if we know what they have already purchased and are piggy backing off of that original transaction.

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Related Flows and Campaigns:

SMS Pre-Purchase New Subscriber Welcome Flow

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This flow, typically referred to as a “Welcome Series” has the first SMS messages that new list members will see after signing up with their phone number. They are typically brought in through either a popup or embedded form that contains an offer or incentive in the CTA as well as consent to collect their mobile numbers. In this series, our goal is to deliver on that offer and to start educating the customer on the brand and products. The three SMS variation focuses more on driving the initial purchase with the offered coupon or incentive. The second and third SMS are position to remind the customer and give them their “last chance” to use the discount.

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Influencer Rewards Flow (Gatsby)

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The influencer rewards flow is a custom flow that uses the tool Gatsby, a tool that helps stores better communicate with customers & prospects who are also influencers. This flow rewards influencers after they mention the brand in their posts.

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SMS Browse Abandonment Flow

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Engage with customers that view a product but then don’t go into the cart, checkout, and purchase. The three SMS variation starts with an initial reminder of the product the customer was viewing, then offers a discount for customers that didn’t purchase in a second SMS. Finally, the third SMS is a follow-up to those that do not use the coupon. Stores must have a script installed on their site for this to work so that “Viewed Product” events are being passed to Klaviyo. Also once the script is installed, this flow will only trigger customers/prospects where you already have their SMS.

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