Reach out to first time customers immediately after their purchase. Provide an offer while they are already at the highest level of buyer intent. The second email follows up to give them a “last chance” to use the coupon.
Category: Advanced Purchase Flows
Winback Flow
Engage with customers that have already made a purchase with you, but have not purchased in the last 60+ days. Initially send a “we miss you” style message trying to get them back into the store, and follow up with any that don’t make a purchase as a second email. Finally, provide the customers with a special offer in the third email and use the fourth email to follow up with anyone that didn’t use the coupon.
Subscription Upsell Flow
For stores with subscription packages, engage customers that have already purchased your product but are reaching their lapse period. Instead of sending a traditional “replenishment” email, the Subscription Upsell targets these customers as candidates for a subscription. The flow focuses on the benefits of starting a subscription and the regular savings they will collect.
A custom flow built using the tool ChurnBuster that helps recover failed subscription payments. When a customers payment fails were able to put them into a flow that encourages them to update their payment information and resume their subscription.
Winback Flow
Engage with customers that have already made a purchase with you, but have not purchased in the last 60+ days. Provide the customers with a special offer and use the second email to follow up with anyone that didn’t use the coupon.
OCU Abandon Checkout Flow
A custom abandon checkout flow if you use legacy OCU “One Click Upsell” Checkout. Normally a clone of your existing abandon checkout flow (the offer and function is the same) with new logic to fire on the abandonment of an OCU checkout.