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CAse study
Veer
Veer makes award-winning expedition gear for families raising the wild.
Partner since
January 2021
website
https://www.goveer.com/
solution provided
90 Day "Done For You" Flow Accelerator
Key Result
+$100,000 in email revenue in 90 days
+$100,000
In email revenue over 90 days
Key Challenges
Veer had all the makings of a retention marketing success story: an innovative product, a distinct brand voice, an ecosystem of accessories to upsell, and a sizable email list. Yet the company struggled to find a partner who could deploy winning strategies and produce creative that looked and felt true to their brand identity.
Brand identity
- Needed a partner that could create marketing emails that reflected their brand look and feel.
Missed connections
- Concerned that their team was missing opportunities to nurture relationships with customers.
Our Approach
FlowCandy’s creative team worked hand-in-hand with Veer to create an email design system that matched their brand. FC’s strategy team created a pipeline of product-segmented sales funnels that served prospects educational, aspirational, and sales-focused material based on the product ecosystem they had bought into. The Veer team soon felt confident that FC understood their business and outsourced all retention efforts. The results were record-breaking.
"With every send our guiding thought was, 'Who's opening this and what would make them excited to hear from Veer?'"
Sam Marfleet
FlowCandy, Success Manager for Veer
Results
By partnering with Veer to launch their email marketing, FlowCandy created a six-figure revenue channel without compromising the competitive advantage that is the Veer brand.
6-figure revenue channel
- +$100,000 in email revenue in 90 days
- +$70,000 in revenue from email automations
Positive engagement
- 700% increase in placed order rate
- 90% decrease in spam rate
+700%
In placed order rate from emails
No discount? No problem
Veer and FlowCandy achieved these results without running any discounts.
3x
Email click rate.
30%
Decrease in unsubscribe rate.
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Email Design System
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