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CAse study
Murphy Door
Murphy Door creates America’s #1 recommend hidden door storage solutions.
Partner since
February 2021
website
https://www.murphydoor.com
solution provided
90 Day "Done For You" Flow Accelerator
Key Result
+$800,000 in email revenue in 90 days
+$800,000
In email revenue over 90 days
Key Challenges
Murphy Door was hooked on discounting. To promote their high-ticket products, their team had created a sales calendar jam-packed with promotions. This strategy was cutting into profit margins but the team could not find a way to wean their customers off promotions without losing revenue.
Revenue consistency
- Orders would tank after sales periods, forcing the team to build another promotion.
On-site conversion
- Worried that the website alone wasn’t doing enough to sell their high-ticket products.
Our Approach
FlowCandy’s strategy team saw an opportunity in the data. Just one email automation contributed a whopping 9% of Murphy Door’s monthly revenue. But there were no other triggered messages driving the sales process. FlowCandy worked with Murphy Door to design a complete automated sales funnel tailored to their customer journey using email and SMS. Over three months FC increased the number of emails sent by 178% and the results speak for themselves.
“My favorite part about working with FlowCandy was seeing how much you can increase revenue without spending much money.”
Spencer Brown
Murphy Door, VP Sales and Marketing
Results
By enriching their sales process with highly relevant automated messages FlowCandy and Murphy Door were able to match and outperform the previous holiday season without running a single sales promotion.
Massive Revenue Increase
- +$800,000 in email revenue over 90 days.
More High-Value Conversions
- 59% increase in conversion rate for email traffic.
- 5% increase all-channel conversion rate.
- 5% increase in average order value.
+$800,000
Increase in email revenue
Consistent Revenue
Each month outperformed 2021’s average monthly revenue despite using zero sales promotions.
48%
Decrease in unsubscribe rate.
5%
Decrease in total discounts awarded to customers.
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