Want us to audit your retention strategy for free?
Book a call with us to get a completely free evaluation of your email, SMS, and retention efforts. Walk away with actionable insights you can use immediately.
CAse study
Momofuku
Named the "most important restaurant in America” by Bon Appétit magazine, Momofuku has restaurants in the United States and Canada as well as a line of restaurant-grade products for home cooks.
Partner since
September 2021
website
https://shop.momofuku.com/
solution provided
90 Day "Done For You" Flow Accelerator
Key Result
+12% increase in 120-Day Customer Spend
+12%
Increase in 120-day customer spend
Key Challenges
Acquiring customers is downright expensive. So the Momofuku team knew that maximizing each customer’s value would be key to boosting profits. But finding an agency that will increase customer lifetime value and protect your celebrity brand, now that’s a challenge.
CUSTOMER LIFETIME VALUE
Needed retention solutions that would boost the frequency and average dollar value of customer purchases.
BRAND INTEGRITY
Momofuku is bigger than eCommerce—the team needed a partner whose work could meet the standards of an internationally recognized brand.
Our Approach
FlowCandy’s strategy team discovered that, when it came to driving repeat purchases, one type of content outperformed the rest: recipes. Using historical purchase data and Momofuku’s thumb-stopping media assets, the team built product-specific cross-selling funnels that showed customers how to consume the product they just bought and cross-sold them on the products the data said they were most likely to buy next. The message was simple: keep on bringing the Momofuku flavor to your home.
“FlowCandy took the mindshare of having to worry about email design and development away. We knew you guys had it and would do what we needed to do.”
.png)
Kyle Seebohm
Momofuku, Director of Growth and eCommerce
Results
By overhauling their post-purchase experience FlowCandy and Momofuku were able to smash prior benchmarks for customer lifetime value while substantially increasing revenue from email.
CUSTOMER LIFETIME VALUE
- Customers spent 12% more within the first 120 days of acquisition.
BUYING MORE AND MORE FREQUENTLY
- 28% increase in average order value.
- 8% increase in purchase frequency.
+153%
In email revenue over 90 days
Retention on Autopilot
FlowCandy owned and overhauled all flows, campaigns, SMS, holiday season pushes and the results were pretty awesome.
54%
Increase in revenue from returning customers.
25%
Increase in placed order rates from automated messages.
Explore More Success Stories
Email Design System
Explore the FlowCandy Design Library and get inspired to elevate your emails and build your brand’s identity.
© 2022 FlowCandy. All Rights Reserved.